All our programs are built upon a strong PR platform. Studies have shown – and our experience supports this – that the impact of PR (such as bylined articles, expert quotes, etc. placed in the media), especially when used in concert or “integrated” with other marketing tools, is far greater than when single marketing tools are used in isolation.

And so while we use PR as a springboard, our programs incorporate whatever tools in the PR and marketing “toolbox” we believe will help our clients meet their business communications objectives. This may be direct mail. Print collateral. Blogs and other social and new media. And advertising, as well.