Accreditation Association for Ambulatory Health
Care
MEMBER RELATIONS
The Accreditation Association for Ambulatory Health
Care (AAAHC – www.aaahc.org), founded in
1979, is a not-for-profit organization dedicated
to assisting ambulatory health care entities improve
the quality and level of care they provide. Its
membership base is comprised of 17 of the nation's
leading specialty health care organizations that
support AAAHC's mission of promoting quality health
care in the ambulatory setting.
The need
AAAHC retained Hodge Schindler to help the group
gain exposure in the national and trade media,
as well as aid in its efforts to strengthen AAAHC's
visibility among its member organizations. Additionally,
we were asked to help with efforts in recruiting
surveyors who were integral to the accreditation
process. This particular case focuses on our
efforts in that area, and in establishing relationships
and increasing AAAHC's visibility with its 17
member associations.
Our approach
- Research each member organization to determine how they communicate with their own member bases.
- Review each group’s various publications to create appropriate storylines that would be used
to position AAAHC, its services and benefits.
- Develop working relationships with various contacts at each group.
- Disseminate news releases, etc. to appropriate contacts to ensure a steady flow of information.
- Work with targeted member organizations to develop AAAHC bylined articles
to meet the specific informational needs of their audience.
The outcomes
- News from the AAAHC is now featured in the majority of its members’ publications as well as on member Web sites.
- We were contacted regularly to contribute to the member publications.
- AAAHC’s visibility among its membership has increased considerably.
- Applications have increased from individuals interested in becoming part of the AAAHC surveyor team.
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