Hodge Schindler’s Helena Bouchez to Give Presentation on Music Marketing

CHICAGO – (Oct. 15, 2007) Helena Bouchez, vice president of Hodge Schindler Integrated Communications in Chicago, will be a guest speaker Oct. 21 at indie music marketing expert Bob Baker’s workshop, “Seven Secrets to Low Cost Music Promotion.”

Baker is the author of the acclaimed “Guerilla Music Marketing Handbook,” and conducts two online classes on music marketing through the Berklee School of Music. In her workshop presentation, Bouchez will share her extensive media contact list and offer suggestions on how best to get the word out in what is considered one of the most vibrant – and competitive – music markets in the country.

“To market indie artists and their music effectively requires an aggressive, integrated program that uses both traditional and new media,” says Bouchez. “This group is open to trying pretty much anything, so we’re able to experiment with combining new marketing tactics with more established forms of promotion, see what works, and then adapt those techniques for programs for our more mainstream clients.”

Bouchez, who is also a musician, has developed a deep understanding of the Chicago music market and music related media outlets from helping to promote a number of local indie artists.

The workshop, which runs from 1 to 3:30 p.m., will be held at the Chicago Actors Studio, 2040 N. Elston. Cost is $35 in advance, $40 at the door. To register, visit www.thebuzzfactor.com.

Hodge Schindler Integrated Communications (www.hodgeschindler.com) is a full-service agency performing a range of public relations, marketing and media services. Information is available at info@hodgeschindler.com or by calling 312.666.6662.