Hodge Discusses Marketing Accountability in Association Forum Presentations

CHICAGO (Nov. 1, 2007) – Sally Saville Hodge, president of Hodge Schindler Integrated Communications, Chicago, will discuss the importance of performance metrics for associations’ marketing initiatives in separate presentations Nov. 6 and Nov. 20.

The presentations are being sponsored by the Association Forum’s marketing special interest group (SIG). Hodge is co-presenting on Nov. 6 with Tricia Spellman, director of marketing for Healthcare Information and Management Systems Society (HIMSS), and Nov. 20 with Harriet Bogdanowicz, senior director of marketing and communication for the Information Systems Audit and Control Association (ISACA).

“It’s a familiar refrain: what isn't measured isn't managed,” according to Hodge. “And association management is increasingly demanding that marketing professionals demonstrate the same accountability and returns on investment that their counterparts in the private sector are being pressured to achieve.”

The presenters of the heavily case-based program will discuss the connections between member needs and marketing goals, the importance of baseline data in guiding marketing strategy and ways to incorporate metrics in your marketing plan.

The Nov. 6 presentation will be held from 8 to 10:30 a.m. at the Association Forum office, 10 S. Riverside Plaza, Suite 800; the Nov. 20 session will be held from 8:30 to 10:30 a.m. at the ASGE IT and Training Center, 800 Quail Ridge Dr., Westmont.

For information, visit the Forum website, www.associationforum.org/calendar

Hodge Schindler Integrated Communications (www.hodgeschindler.com) is a full-service agency performing a range of public relations, marketing and media services. Information is available at info@hodgeschindler.com or by calling 312.666.6662.