Our take on a variety of PR and marketing issues and challenges.

• Face-to-Face Marketing: When Media Alone Is Not Enough
  By Judi Schindler
  Schindler explains how to supplement a media program with targeted events to reach a specialized audience.


• The Best Time to Manage a Crisis: Before it Happens
  By Sally Saville Hodge
  To ensure real time communication and maximum message control, businesses must put rapid communications channels into place now.


• The Press Release is Dead (Will Somebody Please Tell the Clients?)
  By Sally Saville Hodge
  Hodge examines the purpose and value (or lack thereof) of the tool once central to every PR program: the press release. (Marketingprofs.com, June 21, 2005)


• Five Ways to Energize Your Newsletter
  By Chris Scott
  Five tactics you can use to make your e-newsletter more engaging for intended recipients. (Marketingprofs.com, May 3, 2005)


• Using Op-Eds to Advance Your PR Program
  By Sally Saville Hodge
  Hodge clarifies the definition and purpose of the Op-Ed, and explains how to use it to advance your organization's positioning as an expert on specific topics, trends and issues. (Marketingprofs.com, January 25, 2005)


• Custom Publishing: More Than Just a Marketing Approach
  By Chris Scott
  Scott describes how custom publishing – a proven branding and messaging strategy, which includes "sponsored" supplements, newsletters or magazines – can be an important part of an integrated marketing campaign and a strategic PR initiative. (Marketingprofs.com, Dec. 7, 2004)


• How to Build Credibility Through Bylined Articles
  By Sally Saville Hodge
  A primer on bylined articles and their various forms, and how they can help business leaders build credibility and increase awareness. (Marketingprofs.com, Nov. 23, 2004)